Meet the millionaires living the ‘underconsumption’ life: They drive secondhand cars, batch cook and never buy new clothes

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  • Someone has accumulated a fortune by embracing a frugal lifestyle, which has allowed them to have more flexibility in their work and start enjoying retirement at an earlier age.

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The impact of something on people tends to be affected by their personal financial situation.

They prefer to cook on their own, choosing to prepare their own meals, and in some cases, they even opt for frozen groceries since they’re more budget-friendly than fresh options.

Some people choose not to buy cars and instead repair their own clothing and find their children’s used toys on Facebook Marketplace.

These individuals, who may or may not be aware of it, are leading a lifestyle characterized by moderate or reduced consumption of goods and services.

When people started sharing their weekly groceries or makeup items to counter the endless shopping hauls and wish lists often found on the app.

The advice given by the ‘underconsumption core’ community includes engaging in no-purchase challenges or clearing out cluttered spaces filled with items that are no longer used.

People who’ve made living below their means a habit are now enjoying the financial benefits. And individuals who’ve spent most of their adult lives consuming less than they earn are now reaping those rewards financially.

I regularly make purchases from the frozen food area at Aldi.

Successful entrepreneur and author Shang Saavedra and her husband amassed a multi-million dollar fortune that didn’t magically appear overnight. It was during their childhoods that they developed a valuable sense of thriftiness.

LIVING in a four-bedroom suburban house near Los Angeles, they own a 16-year-old used car together and usually shop for groceries at Aldi, focusing on the frozen food section.

Many have opted to skip the Disney vacations that their California neighbours frequently enjoy and instead make use of local amenities in the marketplace.

Despite being a multi-millionaire, Saavedra’s life reflects common characteristics of high-income households, such as her children attending private school and owning property in New York, yet these expenses align with her financial values of investing in education and assets that support her philanthropic efforts.

They fret over their finances during the holiday season, and Saavedra notes that her daily expenses surge during Thanksgiving and Christmas mostly due to charitable gift-giving.

At 39, her wealth is the result of smart financial moves early on, including her time working as a director at CVS and in analyst and consultant roles at companies like Victoria’s Secret.

Before her marriage, Saavedra lived with roommates and later moved into a rent-controlled apartment in New York with her husband, sharing a building where the plumbing was frequently faulty, with the couple often using meal vouchers they received for working late in their corporate jobs.

They planned to cut back on expenses to just one income and save the remainder for when they decided to have children.

When asked for advice on adopting a reduced-consumption lifestyle, an individual recommended beginning with “starting with why.”

“The aim of reducing consumption isn’t just for its own sake. If you don’t have a clear purpose – such as financial freedom or benefiting loved ones – it can become monotonous and lead to feelings of unhappiness.

Of course, I still get drawn to high-end things and special occasions, like going out to a fancy restaurant. But what I’ve realized is that often when I want these things, it’s because I’m trying to fill a gap in my life that’s not being met, and it’s usually because of some underlying psychological need.

I rarely purchase new clothing items.

The cost of maintaining a home is increasing at a rapid rate.

There’s a notably high increase in the amount spent, rising by 8.3% compared to just the previous year. Additionally, when looking at the year 2021, the expenditure was even higher, increasing by 15.5% to reach $5,577 per month.

Despite having over a million dollars in assets and earning a six-figure income, Annie Cole has reduced her monthly expenses to around $4,000.

Prior to a couple of years ago, Cole would cook meals in bulk for herself and her husband, cut her own hair, and only shop at Goodwill for clothes three times a year—Cole hadn’t bought new clothes herself since last year, and that was with a gift card.

The couple likes to travel using airline miles and rewards points collected by Cole during business trips at 36, allowing them to take advantage of free activities like hiking and swimming during their time off.

This approach has completely changed Cole’s perspective on how long she’ll be working—for now, retirement is planned for the early 40s—but it’s also altered her concept of work itself.

I never thought I’d say this, but now that I have a part-time job, I realize things differently. When I had a full-time one, I would always think to myself, ‘I wish I could be work-at-will,’ but somehow it feels like that’s become a reality.

‘I’m making the most of my life and having the financial security of knowing I can retire is incredibly reassuring. It’s like having a safety net to fall back on, so I can live the life I want now and plan for a stress-free future – what a wonderful feeling!’

It’s common for coworkers to share rides and have lunch together during the workday.

Dr. Robert Chin and his partner, dentist Jessica Pharar, operate a dental practice in Las Vegas and, to reduce transportation costs and minimize their carbon footprint, they drive themselves to the office from their nearby home, usually bringing along prepared lunches.

The couple shifted towards a more frugal lifestyle due to increasing expenses and a clearer understanding of how they wanted their finances to be, even though they were earning a comfortable six-figure income.

He is trying to minimize the increase in grocery costs.

Chin expressed that buying new clothes is not the issue, but rather the clothes themselves must come with a complete satisfaction guarantee, similar to Patagonia’s, or be known to last a long time.

They own a condominium they rent out and their current home for flexibility to buy once the market starts moving again.

Their objective is straightforward: achieving flexibility, whether that involves having more time off together or potentially retiring earlier.

In about five years, we plan to add another experienced professional to our team or hire another manager. The reason for this is twofold: our office has grown significantly, so it’s feasible financially, and it would also allow us to take more time off easily. A major challenge we face as business leaders is finding time to rest because if we’re not present, the practice doesn’t earn revenue.

This story was originally highlighted in a previously published article.